Maple from Canada

CREATIVE DIRECTION
PHOTO&VIDEO PRODUCTION
FOOD STYLING
STUDIO RENTAL

​Collaborating with the marketing strategy team, Danna Production played a key role in developing new content to bolster the central campaign of "甘いだけじゃない" ("Not only sweet"). The primary objective was to encourage Japanese consumers to embrace maple as a staple product in their homes. Our responsibilities included scouting and selecting the optimal kitchen studio for the shoot, as well as overseeing the coordination of the photo team, video team, and food styling specialist team. A major challenge we successfully navigated was creating a comprehensive two-day schedule encompassing 25 key visuals and 10 videos. This endeavor also involved accommodating the specific conditions of two renowned Japanese chefs who actively participated in the shooting.